Deep6

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Deep6, what does our name mean?

“A nautical expression indicating a water depth of 6 fathoms (36 feet, 10.97m) as measured by a sounding line; "deep six" acquired its idiomatic definition from the fact that something thrown overboard at or greater than this depth would be difficult if not impossible to recover. Marks on a sounding line were traditionally placed at 2, 3, 5, 7, 10, 13, 15, 17, and 20 fathoms. The "leadsman" called out the depth as he read it off the line. If the depth was at a mark he would call "by the mark" followed by the number, if the depth was between two marks, he would call "by the deep" followed by the estimated number. Six fathoms would therefore be reported as "by the deep six."

deep six

  1. (idiomatic) idiomatic To discard, cancel, halt; to completely put an end to something.

When we decided to create Deep6 we had a vision of a new type of scuba diving brand, one that was responsive and answerable directly to the consumer. We knew this was a radical departure from the norm and to make it work we needed to rethink and reformulate every step of the process from the manufacturer to the consumer. We decided to approach our business completely focused on what the consumer needs from a scuba brand, not what a dive shop, training agency, sales rep, or instructor demands. So in effect, we were going to “Deep6” the old model.  Plus it’s nautical and that is where our gear does its the stuff!

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